Car Dealership Design

Project goal: Establish online presence and streamline inventory management

This project involved the creation of a brand new website for a newly established car dealership seeking to expand its online presence beyond social media platforms. With a focus on user-friendly navigation and showcasing their inventory effectively, I had the opportunity to exercise full creative freedom in designing and developing the site.

Starting with minimal branding elements, I enhanced the dealership's visual identity by refining their existing logo and introducing a cohesive color palette. Each vehicle in their inventory received its own dedicated page, ensuring a seamless browsing experience for potential customers, and increasing the likelihood of a test-drive taking place the day the prospect walked onto the lot.

Following the website launch and implementing SEO strategies, the dealership experienced an increase in customer inquiries and sales, attributed to the improved accessibility of their inventory online. However, as the client's business priorities shifted over time, they eventually decided to discontinue the website to focus on other ventures. Nonetheless, the project succeeded in achieving its initial goal of establishing a strong online presence for the dealership during its early stages.